U.S. businesses mobile marketing budget share 2015-2024

Published by Statista Research Department, Apr 30, 2024
In a survey conducted in February 2023, responding marketers in the United States indicated that19 percent of their marketing budget was devoted to mobile marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and feel nearly 10 percent by September 2022.

Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024

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Release date

March 2023

Region

United States

Survey time period

2015 to 2023

Number of respondents

314**

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Forecast.
** Sample size provided refers only to the 2023 survey.

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

6

Further related statistics

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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